Western Pennsylvania’s premier car company, with 9 locations. Their market share was stagnant, their brand needed to be refreshed, their CRM process needed to be overhauled, and their cost per lead needed to come down. KR was looking for a company with the expertise to help in all of these areas. CLC was their choice.
premier car company, with 9 locations. Their market share was stagnant, their brand needed to be refreshed, their CRM process needed to be overhauled, and their cost per lead needed to come down. KR was looking for a company with the expertise to help in all of these areas. CLC was their choice.
We agreed to a strategy that both built awareness of and reinforced the values and strengths of the company. The positioning worked for three great reasons: it was true; it was different from what the competition was saying; and the values matched up well with those of our customers. At the same time we turned our attention to building foot traffic, closing efficiency, market share, and the company’s digital marketing return on investment.